Purpose

This week in class, we are focusing on how much the purpose behind a company has an impact on it's overall success. The archaic idea that that profit and social responsibility are competing aspects of purpose is disappearing at a rapid rate because companies are figuring out that consumers want the brands and products that they purchase to aim to be the best in more ways than just profit. The purpose that drives a company says a lot about that company and now more than ever, people are looking deeper than the surface when it comes to the products they buy.

An example of how the purpose is a driver is really highlighted in my current event for this week which can be found here.

CVS has been on the forefront of exemplifying that changing the core of their business model can have a positive impact for both them internally as a company as well as the consumers that shop there.











Image source: https://lh3.googleusercontent.com/7BeAaHtUeD9URfpTkD4il1iddbWgdZ59HXOQVN0EX40kzcCkiQ3HiF0nyn20_0WfOaQa=w300

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